409 South Main, Puck and Lucky Heart

Built in 1912 and designed by Jones and Furbringer, this genuine loft warehouse originally housed the White Wilson Drew company, a wholesale grocery firm that marketed "Puck Brand Goods". Look up and you'll see Puck, from Shakespeare's "A Midsummer's Night Dream". This incredibly well-preserved ceramic panel atop this building depicts the company logo which could be found on all of the tins of spices and packaging.

Starting in the 1930s, this was the home for Lucky Heart Cosmetics, one of the first companies to cater to the African-American women market. Note the thankful mural on the side of the building. Paul Shapiro, the son of the founder of Lucky Heart, was one of the original advocates for establishing the National Civil Rights Museum in Memphis. When it appeared that the Lorraine Motel would be auctioned and demolished, Paul stepped in and donated $10,000 to stop the wrecking ball.

Want to count your blessings? Legend has it if you put your hand on the Lucky Heart shamrock luck shall come your way!

Woody Harrelson and Courtney Love spent quite a bit of time in this building in the mid-90s when "The People vs. Larry Flynt" was filmed here. 

Today the building is home to Memphis' first food hall, The South Main Market, and hosts parties and wedding receptions on the immaculately restored third floor.